JURNAL PENGIKLANAN PDF

Hence, knowing the organisation objective s and implementing the most appropriate strategies are essential to gaining success in the business world today, and probably more in the new millennium. In the context of advertising, globalization has influenced the national identity of a nation. Research by the author is at PT. Indeed, it is proving to be the most effective and influential promotional tool of the century by reaching millions of people every minute.

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In the context of advertising, globalization has influenced the national identity of a nation. Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market.

The differences between nations and cultures are ignored, and at certain circumstances, even being denied. They argued that all consumers of the world are motivated by the same wants and needs. This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves.

To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. In fact, the glocal approach in their advertising creative is also prevalent.

On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.

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Pengiklanan srategik: jenama global di Malaysia

Kazrazuru Globalization has created interdependence of cultures and countries from around the world. This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves. Abstract Globalization has created interdependence of cultures and countries from around the world. Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan.

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JURNAL PENGIKLANAN PDF

Perencanaan juga dapat memperkirakan hasil suatu kegiatan. Khusus dalam bidang periklanan, perencanan akan membantu mengarahkan kegiatan sehingga diperoleh efisiensi dan efektifitas yang diharapkan. Perencanaan periklanan juga menjadi pengarah akan tindakan yang dilakukan. Karena dalam perencanaan telah ditentukan langkah-langkah yang dilakukan. Langkah pertama mengarahkan langkah ke dua dan seterusnya. Perencanaan periklanan adalah bagian dari perencanaan pemasaran yang hanya memuat informasi yang relevan untuk dijadikan bahan perik-lanan dan promosi dari suatu produk pada priode tertentu.

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Menurut modul oleh Hamisah Zaharah secara umumnya Iklan merupakan salah satu cara untuk memperkenalkan barangan, perkhidmatan, peluang pekerjaan, inspirasi dan maklumat kepada yang ingin disampaikan. Walaupun periklanan bukan saluran media massa tetapi sejarah dan perkembanganya berkait rapat dengan sejarah dan perkembangan media massa. Revolusi percetakan dan penciptaan alat cetak oleh Johannes Gutenberg pada merupakan peristiwa paling penting dalam permulaan kegiatan periklanan di dunia. Revolusi dan penciptaan ini membolehkan penerbitan iklan massa dalam bentuk poster bercetak, iklan akhbar, helaian dan bil. Iklan poster bercetak yang pertama diterbitkan pada Sementara iklan akhbar yang pertama muncul di London pada Akhbar-akhbar harian awal seperti Daily Courant, Revue, Examiner, Tatler dan Spectator di Barat menyiarkan pelbagai iklan barangan termasuk iklan kopi, coklat, teh, ubat-ubatan serta iklan peribadi.

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