HOWIES CATALOGUE PDF

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Follow Following Unfollow Seasonal catalogues for clothing brand howies. Over a period of two and a half years I worked in a team of three, sometimes two people, to design and produce seasonal catalogues for howies. Each catalogue required me to engage in every process, from the concept of the photoshoot all the way through to signing off the catalogue on press. Once the photoshoot was done I went through every photograph, sometimes up to 12, shots per shoot, to make an edit of final selections for the catalogue and web.

I would then work on designing the spreads — which involved writing, commissioning illustrators and editing the photography — for print. After checking proofs I would head to the printers to sign off the catalogue on press.

This process was repeated every season. Once one catalogue was finished we pretty much started right away on the next so it was a continuous process of devising themes and ideas to accompany the clothing range.

Autumn was the last catalogue I co-designed, after that howies focussed on promotion through digital mediums instead. Add to Moodboard.

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Howies catalog

Follow Following Unfollow Seasonal catalogues for clothing brand howies. Over a period of two and a half years I worked in a team of three, sometimes two people, to design and produce seasonal catalogues for howies. Each catalogue required me to engage in every process, from the concept of the photoshoot all the way through to signing off the catalogue on press. Once the photoshoot was done I went through every photograph, sometimes up to 12, shots per shoot, to make an edit of final selections for the catalogue and web. I would then work on designing the spreads — which involved writing, commissioning illustrators and editing the photography — for print.

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howies Catalogues

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