ETOP ANALYSIS IN STRATEGIC MANAGEMENT PDF

Zululkree The midstream industry processes, stores, markets and transports commodities such as crude oil, natural gas, natural gas liquids liquefied natural gas such as ethane, on and butane and Sulphur. Wtrategic is important to recognize potential opportunities and threats outside company operations. Traditional managers give explicit instructions to employees, while progressive managers empower employees to make many of their own decisions. Leadership matters a lot in controlling the internal environment. Environmental Science, Engineering and Management.

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Growing affluence among urban consumers; Exports potential high. Import of machinery under OGL list possible. As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions.

It can also take advantage of the high exports potential that already exists. Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment.

But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry. Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it. The preparation of an ETOP provides a clear picture for organization to formulate strategies to take advantage of the opportunities and counter the threats in its environment.

The strategic managers should keep focus on the following dimensions, 1. Issue Selection: Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at incorrect priorities. Some of the impotent issues may be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc.

The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus. Impact Studies: Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. Efforts should be taken to make assessments more objective wherever possible. Flexibility in Operations: There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc.

The optimum level of flexibility should be maintained. This would enable managers to violate strategies when it is necessary. Related Articles:.

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ETOP Analysis

You are on page 1of 11 Search inside document Environment Threat and Opportunity Profile ETOP Meaning of Environmental Scanning: Environmental scanning can be defined as the process by which organizations monitor their relevant environment to identify opportunities and threats affecting their business for the purpose of taking strategic decisions. Appraising the Environment: In order to draw a clear picture of what opportunities and threats are faced by the organization at a given time. It is necessary to appraise the environment. This is done by being aware of the factors that affect environmental appraisal identifying the environmental factors and structuring the results of this environmental appraisal. Structuring Environmental Appraisal: The identification of environmental issues is helpful in structuring the environmental appraisal so that the strategists have a good idea of where the environmental opportunities and threats lie. There are many techniques to structure the environmental appraisal.

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ETOP-Environmental Threat and Opportunity Profile

Growing affluence among urban consumers; Exports potential high. Import of machinery under OGL list possible. As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions. It can also take advantage of the high exports potential that already exists. Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment. But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry.

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